Copywriter for Wedding Professionals
Marketing to Romance Your Customers into saying “yes” — to You
My Dear Wedding Professional,
^Yes, you. With your skills and soul dedicated to love.
Wouldn’t it be nice if customers would skip to the “I do” — to you?
You can see it now — you and that perfect client couple, driving off into the sunset. The “Just Booked” announcement waving in the wind. The deposit processing as you go.
They’re perfect for you. You’re perfect for them. You’ll create a gorgeous wedding for the ages together.
And your financials will sing, “How sweet it is to work with you...” (You were thinking it.)
Ahh.
But couples won’t leap rashly into your happily-ever-after. (Even though you're a fabulous catch.) They won't commit lightly to your services. And you won’t magically ride off into the rolling hills of success.
Couples have to fall in love with you first.
Of all People, You know how beautiful, successful partnerships work.
Two meet.
They get to know each other.
They grow to like each other.
They trust each other.
One asks the question of commitment.
The other says yes.
“Babe, look at this brand.”
“Hmm, they work with couples like us.”
“Ooh, I love what they did here.”
“I think they’d do a great job for us.”
“They posted an opening if we want it…”
“Let’s do it!”
Just like that —
YOu’ve got to Romance Your Customers into the Sale.
Turning engaged couples into paying clients is going to take strategy and careful craftsmanship.
Because there are, conservatively, over 400,000 wedding industry businesses in the United States. Couples are searching, and they are finding options. But we want them to find you and fall head over heels for you.
You’re inarguably a brave and hardworking thing, but that task is a little daunting. Especially when you’re already putting in blisters, sweat, and pearls to make clients’ wedding dreams come true.
Don’t Give UP.
You don’t have to sweep customers off their feet all alone.
I’m Kelsey,
Your…
Marketing advocate.
Customer-connecting wingwoman.
Fairy godwriter.
Formally, copywriter for wedding professionals.
And I’m on your side.
How to make your services appealing on your website (you know, conveying the truly immeasurable value that couples can’t pass up)
What to say on your Instagram ad (so engaged scrollers don’t just like, but respond)
How to write blogs that draw in eligible candidates for your services (the clients you want)
What to send in emails to your interested subscriber list (to help them love you and buy)
I’ve got you, friend.
If You’re Wondering…
Let’s trade the marketing struggle bus for a compelling strategy.
That ^ carriage ride is headed somewhere we want to go.
To grow your wedding business,
You need to make sales, right? But the sales you want — and that will pay the highest in the long run — come with intrigue, passion, and commitment. Honest charm that sticks around and does right by customers.
You’ve got to build a relationship.
Meet your customers where they are. Introduce yourself. Listen. Speak with them about things they care about. Show what you can offer them. Let customers decide they positively cannot plan the wedding of their dreams without you.
The blueprint? It can look something like this…
Services & Rates
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Your Website: Your Platform for Proper Introductions
$400 per 800-1000 word page
This is where you want to lead customers. They’re searching for you. When they get here (thank you, SEO), show them immediately that they’re in the right place. And that you’re worth sticking around for.
75% of site visitors will decide if you’re worth their time based on your website. This is your chance.
Go on, then. Introduce yourself.
Let’s tell them who you are, what you offer, and who your perfect match is. We’ll show off a little. We’ll answer their questions. We’ll invite them to continue the conversation.
We’ll give them the opportunity – when they’re ready – to take you up on your ask.
Couples won’t know they need you specifically until they know you. Let’s make you easy for customers to fall in love with.
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Blogs: Impress with Expertise & Endear with Value
$250 per 1500+ word blog
Let’s get you in your element, wedding expert. Play hero. This is the perfect place to answer customers’ questions. To inspire them. To show what you can do.
The styled shoot you made shine? The top venue tip you wish every couple knew? The misconception you can fix that changes the game for gown shopping?
Couples want your expertise. They’re looking; let’s bring them to you (cheers to SEO). And when they see that you have the answers they’re searching for, look who becomes their trusted wedding ally.
Who’s going to be a couple’s top choice: a name only, or a friendly voice ready to help them through their complicated wedding questions and emotions?
*Cough, cough.* Let’s make you a no-brainer.
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Email Marketing: How You’ll Make Client Relationships Personal
$75 per email
Now, make sure your customers know that they, individually, matter to you. And you care about working with them specifically. Show that you’re committed to a relationship.
And don’t give up on them (or the sale) too easily.
This is where email comes in.
Meet customers in their inbox. What relationship grows without communication? Use the opportunity for welcome emails, updates, offerings catered specifically for [people like] them.
Don’t let them forget about you. Keep showing up for them. Give them opportunity to want you.
And, just FYI, emails have the highest ROI of any marketing channel, at around 30-40%. So you know before you send those love notes.
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Social Media Ads: Interrupt the Flow & Make an Impression
$50 per ad variation
You need eyes on your services. No one will fall in love with you if they don’t know you exist. Cinderella’s love life was going nowhere as long as she was at home, seen by zero suitors. Not a worth problem, but a serious roadblock to meeting people.
So enter the scene. Catch customer’s attention. Stir up a little intrigue.
— Scrolling. Small-talk posts. Seen-it-before captions. Stop. Where is that venue? How can I get that dress? —
Give your brand awareness a kickstart. Let’s introduce an audience to the wonder you have to offer. Compellingly.
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Bespoke Projects: Whatever Else You Need to Connect with & Convert Customers
Priced by project
Every love story is a little different, isn’t it? They way they meet. How they interact. How they impress each other. The adventures their journey takes. Your marketing rolls that way, too.
Maybe you need a stand-out introduction on a vendor listing site. Or you have a chance to impress readers in a bridal magazine. Maybe you need an intriguing opt-in freebie to convince shoppers to join your email list.
Let’s discuss what will best accomplish your goals – and get it done.
You give customers exactly what they need and more every day. It’s your turn.
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Custom Retainers: Your Consistent Strategy to Keep the Love Fire Burning
Arranged by client needs
Maybe you don’t want marketing help to love you and leave you. High and dry, lonely and wandering.
It doesn’t have to be that way.
We can tackle your marketing needs together each month. Each quarter. As long as our dear wedding industry lives. (Or we retire or whatever.)
With the strategies that produce high return for you.
Let’s see how our copywriting partnership can keep your business achieving – and surpassing – your goals.
Samples
Here’s a sneak peek at what copywritten pieces of your marketing strategy could look like. What can we craft to accomplish your goals?
Why Work with Me?
Why me?
Because I’ve got your back, friend. And I kind of love this stuff.
I’m Kelsey. Hey.
I’m a writer. Hopeless visionary. Daydreamer. Determined and dedicated.
I strive to hold the important things close. I love creating and experiencing moments. I value masterpieces and human connection. I have a sneaky feeling you understand?
Annnnd I have yet to tire of admiring bridal gowns, tablescapes, and golden hour photos. Which could work out for you.
Too often, I see professionals with impeccable repertoires and deep conviction – devastatingly underrepresented online.
Which is why I’m ready to advocate for you as a passionate, top-notch wedding professional.
Couples want you. But they have to see you. And see you for all the wonder you offer.
With a committed copywriter (cough, cough) on your side, you can use skillful marketing strategies to be the Cinderella in the crowd.
Get ready to stand out with:
Copywriting that connects with your audience deeply
Copywriting that compels your audience to act
Marketing strategy driven by your sales goals
Support from your faithful advocate-copywriter
Are we a match?
I love working with wedding professionals —
Who dream, who work hard, who make beautiful things for beautiful reasons.
Such as:
Bridal boutique owners who dress brides to render everyone speechless
Photographers who contain the sensation of a moment forever
Planners and coordinators who take the stress away from masterpieces
Caterers who make it easy to be lavish hosts
Venue owners who give enduring promises an enrapturing setting
All those who make it their business to make dreams come true
I want you to succeed. Because love, excellence, people, messages, and celebration matter. So,
I propose a partnership.
YOU keep creating magic for couples. I’ll be behind the scenes – with a cappuccino and a laptop – building your connections, talking you up (like you deserve).
Before long, your wedding business and your sales goals just might be having a thriving romance.
Thank-You Notes
From Copywriting Clients
Kasey West, CEO & Founder of Copy With Kasey
"Kelsey provided exceptional work that really blew me out of the water and exceeded my expectations by capturing the perfect tone and voice for the project! Her piece had me smiling and laughing throughout, showcasing a remarkable ability to connect with the audience. She also demonstrated a keen understanding by asking insightful questions.
If you're in the market for a reliable and dedicated copywriter, you need Kelsey!"
Madi Jones, Creator of Thrifted Trails Art Co.
“I hereby give you creative liberty over all written and marketing things.”
Ready to Get This Thing Going?
If you're a wedding professional longing for a little more love in return for your marketing efforts, let me help you out.
Pick a convenient time for you, and let’s talk.
During your free consult call:
We’ll get to know your business and your goals
We’ll assess your current marketing strategy
We’ll consider options to maximize return on your marketing efforts
You’ll leave with actionable ideas — even if you choose not to work with me
Looking for something particular? Can’t wait to explore this business relationship? (Me, either. It’s fine.)
Just pass me a note in my inbox. I’ll get back to you within the next business day.
Have questions before we meet?
Talk soon
Let’s ramp up your loving [and profitable] customer relationships with compelling marketing copy.
I can’t wait to happy-dance when couples fall head over heels for your wedding business — and pay you what you’re worth — left and right.
XO Kelsey, Copywriter for Wedding Professionals
P.S. Ahem, you don’t have to “put a ring” on committing to a copywriter just yet. But if you want customers to “put a ring” on your services… Maybe we should chat.
Your advocate is ready – to craft Copy with Love.